Businesses that use the omnichannel marketing approach achieve 91% greater customer retention rates. However, all digital channels should perform as an ecosystem.
The audit of your digital marketing channels performance helps you reveal how efficient your marketing strategy is, how prosperous your investments currently are, and how you can improve your metrics at short notice.
1 400 EUR
The problems that indicate poor paid marketing channels performance are:
- Problem: The number of clicks on AdWords differs from Google Analytics data.
Possible cause: Google Ads filters invalid clicks from the report when Google Analytics gathers all data.
- Problem: CPC data is not collected.
Possible cause: Google Ads account not linked to Google Analytics.
- Problem: Traffic from my ad URL attributed as organic on Google Analytics instead of Google CPC.
Possible cause: You could turn off auto-tagging for your URLs in the Google Ads account.
- Problem: Only one channel out of five in which I invest in, boost conversions. I’m going to stop launching other campaigns.
Possible cause: You could get attribution wrong.